The constantly growing market of organic food products has a positive impact on the development of sustainable agriculture. After direct sales in Lithuania were activated, changes in consumers’ attitudes towards organic food products were researched. In November 2010 was carried out a survey of 502 Vilnius residents aiming to find out the key factors of the consumption of organic products, convenience to purchase, and informing about these products. The results prove the increasing consumers’ interest in direct sales of organic food, greater trust in the quality of organic products bought in farmers’ markets and suppose the need to develop direct marketing.
Key words: organic food products, consumers of organic food, direct marketing of organic food.
JEL codes: M100, M300, M380, Q130, D120.
Skulskis V., Girgždienė V., Melnikienė R. Ekologiškų maisto produktų tiesioginis pardavimas // Vadybos mokslas ir studijos - kaimo verslų ir jų infrastruktūros plėtrai = Management theory and studies for rural business and infrastructure development / Lietuvos žemės ūkio universitetas. Ekonomikos ir vadybos fakultetas. Akademija, 2011, nr. 1 (25), p. 208-215, ISSN 1822-6760 (EBSCOhost: Business Source Complete, Central & Eastern European Academic Source).
