One of the ways to increase farmer’s income is to sell own grown products by face-toface contact with customer without intermediary - getting all price of product. On the other side, consumer gets opportunity to purchase firsthand agricultural and food products.
There are forms of direct marketing and use of them by Lithuanian farmers analyzed in the article. An interview was arranged to find out the opinion and requirements of consumers about agricultural and food selling in marketplaces as one of most popular direct marketing forms in Lithuania. 629 respondents from the whole Lithuania participated in it. After evaluation of consumer’s priorities and in consideration of foreign experience, recommendations how to promote direct marketing of agricultural and food products were proposed.
Keyword(s): direct marketing, marketing of agricultural and food products, marketplaces.
Deiva Mikelionytė, Ingrida Lukošiutė, Laura Petrauskaitė. Tiesioginių žemės ūkio ir maisto produktų pardavimų skatinimas, atsižvelgiant į vartotojų prioritetus // Vadybos mokslas ir studijos - kaimo verslų ir jų infrastruktūros plėtrai = Management theory and studies for rural business and infrastructure development / Research papers, 2010. nr. 22(3), p. 122-130., ISSN 1822-6760 (EBSCO, Business Source Complete, Central & Eastern European Academic Source).