Monika Belhaj

dr. Monika Belhaj

Researcher

Department of Business Ecosystems

Areas of interest: Regional and rural development, sustainable development, innovative business models, corporate social responsibility, social innovations, regenerative tourism.

Scientific publications

2025-05-28

Experiential Marketing Through Strategic Storytelling: A Qualitative Case Study of a Tasmanian Hotel

Authors:dr. Monika Belhaj^IERD

2025-04-01

Two Paths to Sustainability, One Way to Regeneration: Case Studies from Lithuania and Ukraine

Authors:dr. Monika Belhaj^IERDMariia Rastvorova

2024-12-19

Conceptualising Experiential Marketing Strategies in Tourism and Hospitality

Authors:dr. Monika Belhaj^IERDKim Lehman

2024-10-24

Not Exactly Jumping on the Green Bandwagon: The Lithuanian Hospitality Scene

Authors:dr. Monika Belhaj^IERDdr. Rita Lankauskienė^IERDdr. Živilė Gedminaitė-Raudonė^IERD