Mokslo publikacijos

The dominance of quantitative research methods in business is evolving as modern market complexities demand a more comprehensive approach that integrates qualitative insights. This chapter presents the successful application of qualitative research in understanding experiential marketing strategies at the MACq 01 Hotel in Tasmania, Australia.

This study investigates the evolution of customer-centric innovations within modern business ecosystems through the lens of servitization, a concept gaining momentum in contemporary service delivery frameworks. Recognizing the limited exploration of servitization beyond anufacturing, particularly in the context of value-added services, this research employs a multiple ase study methodology focused on the tea sector in India and Nepal.

The purpose of this research is to provide an evaluation of sustainable agricultural development in the Baltic countries (Lithuania, Latvia, and Estonia), with contextual references to EU sustainability frameworks such as the Green Deal and Common Agricultural Policy.

The integration of Industry 4.0 and Artificial Intelligence (AI) technologies has redefined global supply chain operations, with increasing emphasis on sustainability as a strategic priority. Despite this evolution, there remains a significant gap in the literature regarding the structured prioritization of sustainability-related indicators influenced by digital transformation.

The present paper is the first scientific investigation of the future European farmer profiles. An expert interview combined with sophisticated multi-criteria decision-making techniques were employed as main research tools. Lithuania served as an empirical basis for the research. The dynamics of the development of the share of future European farmer profiles in 2023 and 2040 is assessed. The resilience index for the calculation of the agricultural economic resilience level for the each of the future European farmer profiles is created

The once flourishing beer sector of the Baltic states was decimated and homogenised into low-quality mass-produced beer during Soviet times. Against this background, the article examines the micro- and craft beer scenes in the Baltic States, exploring their historical growth, regulatory changes, cultural and economic factors, and the key differences across the three countries.

The concept of sustainable development was born as a new way to solve the problems of the mature industrial economic system. Naturally, sustainability management was focused on the product-oriented business model.

Agricultural innovations, coupled with the pivotal role of women in their implementation, are increasingly recognized as essential for advancing sustainable agricultural practices and contributing to the achievement of the Sustainable Development Goals. The article provides a systematic literature review (SLR) on gender women’s barriers and innovation in agriculture.

Tourism is a major driver of global economic growth but has long been criticized for its environmental and social drawbacks. Despite these challenges, it fosters cultural exchange, strengthens local economies, and promotes sustainable practices. To balance its benefits and drawbacks, the emerging concept of regeneration shifts the focus from merely reducing negative impacts to actively restoring and enhancing social, cultural, and environmental systems.

Agriculture is the most vulnerable sector to climate change, e.g., temperatures or rainfall may significantly affect the crop yields, also leading the proliferation of pathogens and hence pests and diseases. The total economic losses from weather-and climate-related have caused damages reaching nearly 487 billion of euros in EEA member countries since 1980, and just 3% of all events are responsible for 60% of economic losses. Extreme weather events such as heavy precipitation, flood, drought, frost, heat, and strong wind are more and more frequent, intense, long-lasting, and they are the major drivers of agricultural losses