Mokslo publikacijos

The dominance of quantitative research methods in business is evolving as modern market complexities demand a more comprehensive approach that integrates qualitative insights. This chapter presents the successful application of qualitative research in understanding experiential marketing strategies at the MACq 01 Hotel in Tasmania, Australia.

This study investigates the evolution of customer-centric innovations within modern business ecosystems through the lens of servitization, a concept gaining momentum in contemporary service delivery frameworks. Recognizing the limited exploration of servitization beyond anufacturing, particularly in the context of value-added services, this research employs a multiple ase study methodology focused on the tea sector in India and Nepal.

The purpose of this research is to provide an evaluation of sustainable agricultural development in the Baltic countries (Lithuania, Latvia, and Estonia), with contextual references to EU sustainability frameworks such as the Green Deal and Common Agricultural Policy.

The integration of Industry 4.0 and Artificial Intelligence (AI) technologies has redefined global supply chain operations, with increasing emphasis on sustainability as a strategic priority. Despite this evolution, there remains a significant gap in the literature regarding the structured prioritization of sustainability-related indicators influenced by digital transformation.

The present paper is the first scientific investigation of the future European farmer profiles. An expert interview combined with sophisticated multi-criteria decision-making techniques were employed as main research tools. Lithuania served as an empirical basis for the research. The dynamics of the development of the share of future European farmer profiles in 2023 and 2040 is assessed. The resilience index for the calculation of the agricultural economic resilience level for the each of the future European farmer profiles is created

This study examines the impacts of macroeconomic indicators, such as exchange rate, interest rate, money supply, and inflation, on the stock index of Pakistan (PSX), India (BSE), and China (SSE). The researchers have taken monthly data from Jul 2001 to March 2023 and employed a Nonlinear Autoregressive Distributed Lag (NARDL) approach to investigate the asymmetric effects of the variables. The Bound test result for the cointegration relationship demonstrated a long-run relationship (or cointegration) between LPSX, LSSE, and macroeconomic variables.

The article analyses how Lithuania, Latvia and Estonia’s positions on the Energy Trilemma Index (ETI), which assesses the national-level progress in three areas -energy security, energy justice and environmental sustainability -have evolved over the period 2000-2023. With reference to World Energy Council data, the paper provides a detailed analysis of the dynamics and challenges of the ETI components in the three Baltic States.

Implementation and progress towards circularity are widely recognized characteristics of CE transitions across Europe, and the transition to CE sits firmly at the core of the European Union’s sustainable development strategy. Using a multi-criteria decision-making (MCDM) approach, this study conducts a comparative evaluation of CE performance in the three Baltic States (Estonia, Latvia and Lithuania). Based on Eurostat data, three related indicators were chosen to represent the multidimensional nature of circularity: waste generation per capita (non-beneficial), recycling rate of municipal waste, and circular material use rate (both beneficial).

To examine the impact mechanisms of urbanization on haze pollution, this study analyzes panel data from 269 prefecture-level cities in China from 2007 to 2021. We construct regression models that incorporate technological innovation and human capital accumulation as mediating and threshold variables to examine the influence of urbanization on haze pollution. The results reveal an inverted U-shaped relationship between urbanization levels and haze pollution, which initially increases before subsequently decreasing. During urbanization, haze pollution is itigated through technological innovation and human capital accumulation, both serving as partial mediators.

Achieving quality education is a fundamental pillar of sustainable development, as outlined in the United Nations Sustainable Development Goal 4 (SDG 4). This study evaluates and ranks the performance of the Baltic States Estonia, Latvia, and Lithuania regarding their progress toward quality education in the context of sustainability. Drawing on seven key Eurostat indicators, the research applies the Complex Proportional Assessment (COPRAS) method, a Multi-Criteria Decision-Making (MCDM) approach, to construct a composite index for each country. The selected indicators encompass various dimensions of education, including early school leaving, tertiary educational attainment, early childhood participation, low academic achievement, adult learning, and digital skills.